Glossary

Clear terms for better digital decisions

Understand the words used in proposals, campaigns and tools. Learn the essentials, compare options and choose confidently.

Essential terms

A version of WhatsApp for companies with multiple agents, integrations and automated messaging at scale.

A system for recording contacts, history and the sales stage of each customer or lead.

Code installed on a website that records visitor actions to measure and optimize Meta campaigns.

A single page focused on a specific offer and a clear action, such as completing a form or starting a WhatsApp conversation.

A company’s own internet address, such as “suaempresa.com.br”, used for its website and professional email.

The system translating a company’s domain into technical addresses pointing to its website, email and other services.

A mailbox with the company’s own domain, such as contato@suaempresa.com.br, instead of a generic provider’s address.

The sequence of stages a lead moves through from first contact to a purchase decision.

Using systems and integrations to perform repetitive tasks without relying on constant manual work.