Domain

A company’s own internet address, such as “suaempresa.com.br”, used for its website and professional email.

What it means in practice

A domain is the unique name identifying a website on the internet, such as avilaops.com. It is registered for a specific period through a registrar or provider and must be renewed to remain active. Your own domain is also the foundation for professional email (contato@suaempresa.com.br) and technical DNS settings such as website routing and email authentication.

An everyday example

A bakery registers padariadobairro.com.br. Its website then opens at that address and its email becomes contato@padariadobairro.com.br. If it later changes hosting or website providers, the address stays the same because the bakery owns the domain and simply points it somewhere else.

Signs this already matters to your company

• The company’s website uses a free platform address
• Business email ends in gmail.com or hotmail.com
• The domain is registered in a former employee’s or agency’s name
• Nobody in the company knows when the domain expires

Frequently asked questions about domains

Who should own the domain?

The company itself, using its CNPJ or the responsible person’s CPF. Agencies and developers can handle technical work, but registration should be in the business owner’s name so changing suppliers does not put the address at risk.

How much does a domain cost?

A .com.br domain is paid annually to Registro.br and costs little compared with the rest of the project. Prices for .com and other extensions vary by registrar.

What happens if the domain expires?

The website and email stop working. After a grace period, the address becomes available again and someone else can register it. Enable automatic renewal and use a notification email that someone actually reads.