Does a small business need a website or just Instagram?
Photo: Avila Ops Tecnologia
A small company can sell through Instagram but should not depend on it alone. A website provides authority, Google indexing, offer pages, your own domain, conversion events and a more stable foundation for connecting WhatsApp, ads and CRM.
When Instagram is temporarily enough
For validating an idea, sharing everyday activities and building initial relationships, Instagram may be sufficient for a short period.
When a website becomes necessary
A website becomes necessary when the company wants to rank on Google, explain services clearly, receive qualified leads, use its own domain and measure conversions.
Recommended model
Ideally, the website, Instagram and WhatsApp are connected: Instagram attracts, the website explains and measures, WhatsApp converts and CRM organizes.
Connections, made clear
From idea to published page, with a review.
An editorial workflow to keep content clear and organised.
- GoalDefine who the page is for and what it should communicate.
- ContentPrepare the copy, images and information.
- PreviewCheck the presentation before publishing.
- ReviewValidate content, links and next steps.
- PublicationPublish and keep the information up to date.
- Goal. Define who the page is for and what it should communicate.
- Content. Prepare the copy, images and information.
- Preview. Check the presentation before publishing.
- Review. Validate content, links and next steps.
- Publication. Publish and keep the information up to date.
Goal
Define who the page is for and what it should communicate.
Turn what you learned into your next step.
Tell us about your company and what you want to improve. We can explore the right tools, integrations or custom project together.