Company website, landing page or online store?
Photo: Avila Ops Tecnologia
A company website presents the business as a whole, a landing page focuses on a single offer and action, and an online store sells products directly online through a cart and payment system. Choose based on the current primary business goal rather than aesthetic preference.
Company website
Explains who the company is, what it does, who it has worked with and how to get in touch. It is the recommended foundation for authority, Google indexing and service pages.
Landing page
Converts traffic from a specific campaign into leads or inquiries with a single offer, audience and call to action, without a complete website’s menus and distractions.
Online store
Makes sense when the business model depends on selling products directly through the website, with a catalog, cart, payments and usually inventory and logistics integrations.
Connections, made clear
From order to delivery, with every step in view.
An example of connecting E-Commerce with your team’s day-to-day work.
- OrderThe customer chooses items and places an order.
- ValidationCheck the details and product availability.
- ManagementSend the validated order to ERP.
- FulfillmentThe team prepares and dispatches the items.
- CustomerKeep the customer informed about next steps.
- Order. The customer chooses items and places an order.
- Validation. Check the details and product availability.
- Management. Send the validated order to ERP.
- Fulfillment. The team prepares and dispatches the items.
- Customer. Keep the customer informed about next steps.
Order
The customer chooses items and places an order.
Turn what you learned into your next step.
Tell us about your company and what you want to improve. We can explore the right tools, integrations or custom project together.